Beggs products were created by parents,who responded to the behavior and needs of their children in a targeted manner.

How we started

Our story

We are Beggs. Creators and satisfied parents from the Czech Republic and Slovakia who are growing with their children. We don't take parenthood as an obligation. Children are the best teachers for us. They show us how important it is in life to slow down, be mindful and enjoy  every day.
It was mindfulness that connected us with other aware parents. Our long-term alliance and openness in communication culminated in a wish from the parents, to create an innovative, quality range of tasty products that would understand children.
We are proud that the initiators and creators of Beggs are mindful parents. Active, attentive and sincerely loving people who live for their children here and now.

Our culture

PHILOSOPHY
DNA
VALUES

Why are we here

Beggs functions as a living organism. It constantly develops and grows together with children and parents. It has its own goals and ambitions that depend on its personality.

Honesty, positive thinking, transparency and family orientation have taught us that everything has its own natural pace. That’s why we live moment by moment. We invent and create freely. With respect for parents and children. In line with their real needs.

We are not one of those creators who make template-like solutions because they are fashionable right now. We are not rigid because we know that life is a movement. We are not impersonal because we have emotions and everything we do is based on mindfulness.

The essence and character of the Beggs brand is based on the principles of mindful parenting. The basic ingredient that we bring to each recipe is the energy of mindful parents.

The premium quality, functionality and sustainability of the products we bring support parents’ activities while allowing them to slow down during the day and fully experience the present moment with their child.

Mindfulness brings many other benefits. The Montessori educational concept is also based on it.

DNA

A friendly style of communication

Beggs believes in the harmony of relationships. Mutual synergy brings well-functioning communication, mutual respect and quality experiences.

Nature

Beggs nature reflects real needs and wishes. It respects authenticity and diversity in all aspects.

Intelligibility

Beggs communicates clearly and functionally. They try to save their customers time and help them choose and buy products.

Understanding approach

Beggs is a mindful brand. It is attentive to each customer, his/her thoughts, emotions.

To be here and now

Beggs believes in the power of slowing down. Living in the present moment brings more peace, energy, understanding and enthusiasm.
The values we believe in

A happy childhood starts with satisfied parenthood

Joy

Our joy is always sincere. It gives meaning to our work and our lives. We put it as a secret ingredient in every Beggs product because we know that joy brings happiness and vitality. It is our central value. That is why it is a visible part of our identity.

Nature

We support a balanced lifestyle for families around the world. Harmony brings physical and mental comfort, satisfaction and self-confidence into life. Beggs products support good eating habits from early childhood.

Purity

Ethical behavior and transparency are very important to us. They apply not only to the quality and composition of the products, but also to the overall communication and functioning of the Beggs brand.

Credibility

We do what we believe in and do it the best we can. Our actions match our words. We belong to brands that know their real possibilities. We never promise what we cannot deliver.

Sustainability

We respect nature and try to act responsibly in all aspects. A sustainable household, which is part of mindful parenting, is also related to this.

Sincerity

What we are and where we are heading is reflected in everything we do. We believe in honesty that is authentic, bold and true.

Friendship

Relationships built on a friendship have tremendous power. Openness, mutual trust, respect and understanding support harmonious relationships with communication and increase the feeling of comfort.

Playfulness

Beggs has a playful nature. It believes that there is an inner child in each one of us that we should give freedom to. Playfulness is the basic essence of creativity, from which the most amazing ideas arise.